07/15/2011

Town website to include 'Video TourBook' of Cape Elizabeth

Education, open space, a beautiful seaside community in Maine. Cape Elizabeth will soon be sharing all we have to offer in short video clips professionally produced by a company endorsed by the National League of Cities and the U.S. Conference of Mayors.

The Town Council on July 11, 2011 authorized Town Manager Michael McGovern to contract with the company, CGI Communications Inc. of Rochester, N.Y., to produce a series of under-1-minute videos highlighting the best of life in Cape Elizabeth, at no cost to the Town.

McGovern said he envisions short videos about our schools, about our open space, about our lighthouse museum and gift shop, and events at the Spurwink Church. "It looks like a nice way to highlight some of the more entrepreneurial activities in our community," McGovern said at the July 11, 2011 Town Council meeting.

The "eLocalLink" division of CGI will produce the videos and assist with scriptwriting. A link to the videos will appear on the Town website's home page as a button of at least 150-by-400 pixels in size. There is no cost to the Town to feature the videos, the cost is supported by advertising sold to local businesses by CGI and appearing as links around the video frame.

Video content will be up to the Town, and the Town will have veto power over the ads. "The arrangements for the ads would be solely between the companies and CGI, although we would do a letter saying we endorse this," McGovern said.

McGovern said he would look to the Town Council's goals for guidance on what topics the videos should cover. An initial, 1-minute welcome video is included in the three-year contract, plus up to five additional video topics, for a total of five minutes of video.

The contract obliges the Town to maintain the link for three years, and renews automatically unless the Town chooses not to continue. McGovern said he thought at the end of three years, the Town Council might reconsider its prohibition of direct advertising on the municipal website. "I don't see it happening in a year or two, but a council in three years might want to do that," McGovern said.

Cape Elizabeth joins Freeport, Windham, Biddeford and other Maine communities in including a "eLocalLink Video TourBook" on its municipal website.

McGovern said he has no time estimate of when the videos will be ready for linking.